Tag Archives: social media

Power of ASKING

askThis is something that I have picked up recently.

The Power of ASKING.

Many times, we have people who we look up to, or who we want to model. However, it feels as though those people are in a different world or dimension. And that makes them feel unapproachable.

The secret here is just to REACH OUT to those people DIRECTLY. Get an email, or follow them on social media, and just shoot them your questions.

Many of these people are VERY WILLING to help others. And, if they are very active on social media, there’s a higher chance of them replying. Because they are on social media to REACH OUR to people like US!

I hope you can take this lesson and put it to use! Look for ways to CONNECT with the people whom you wish to MODEL.

All the best to your success!

Yen Yee

Social Media Goldmine Seminar – Handling Conversations

social media

Its amazing how much content was shared in this short 2.5hours seminar. Here are some tips I got back about handling conversations through social media.

conversation

S: Social and Professional

Remember your target audience and your branding. The voice of your social media should reflect the voice of your brand.

T: Transparent and truthful

Always.

A: Authentic

Be REAL and HUMAN. People are interested to communicate with other PEOPLE and not ROBOTS.

F: Foolish

Don’t be foolish on social media. Don’t invite questions nor challenges. You never know when a weird outlier would take up the offer and shoot you a weird challenge.

F: FUN!

Have fun, be real. Social media is NOT just a job. Its a responsibility. To your brand and your current customers.

ea236-relationship

Handle conversations using STAFF!

S: Social and Professional

T: Transparent and truthful

A: Authentic

F: Foolish

F: FUN!

Social Media Goldmine Seminar – Content

social media

Here are some tips to creating content!

 

chatting

A: Addictive

Structure contents in the forms of questions. And ask the right questions! Ask questions that make your audience think.

This will bring in comments and increase activity on your social media platform.

from: http://luxa.us/
from: http://luxa.us/

Also, certain content are more popular than other. One example is Infographics. These are usually images that summarises complex concepts into simple and visual images.

 

Short-and-to-the-point

C: Concise 

Makes everything easier to read. I have personally skipped many article because they were too long. But as content creators, this is an easy mistake to take. Be to the point! Have this at the back of your mind when you are creating content!

 

emotion

E: Emotional

Humans are emotional beings. So connect with humans through their emotions!

like

Remember ACE!:

A: Addictive

C: Concise

E: Emotional

Have you provided ACE content to your audience?

Social Media Goldmine Seminar – Increasing likes

social media

Some tips on increasing likes on social media.

share

S: Share> sell

Share, Share, Share! Provide value to your audience and they will come to you!

©2007 Publications International, Ltd.
©2007 Publications International, Ltd.

O: Own up if you’ve made a mistake

Be human. We all make mistakes. How we choose to react to mistakes separates us.

collaborate

C: Collaborate with others

Interact with your audience, customers and potential clients. Find out what they want, and give it to them!

joy

I: Interesting, Insightful

Post interesting and insightful content. We are emotional beings, strike the interest and emotions of your audience. Note that what interests you may not be what interests your audience. Get to know your audience!

available

A: Available

Be available. Social media involves being SOCIAL. Being social does not only take place from 9-5. Always be available, and respond to your audience. Don’t let your audience feel like they are talking to a wall.

listen

L: Listen> Talk

Provide great content, and then LISTEN. Conversation is a two way process. 

Hope these tips are as useful to you as they are to me!:D

Here’s a summary!

S: Share> sell

O: Own up if you’ve made a mistake

C: Collaborate with others

I: Interesting, Insightful

A: Available

L: Listen> Talk

Have you been SOCIAL today?

Social Media Goldmine Seminar – Social Media

social media

When it comes to social media, most people then to focus on the platform and the community.

However, Andrew Chow, a social media strategist suggests otherwise. Rather than focusing on the platform, he suggests that we should focus on the content that we post.

content-is-king1

“CONTENT IS KING! “

That’s a pretty common quote. But how many of us actually take that seriously?

Anyway, If you like formulas, Andrew came up with an interesting one to sum up the social media advertising ‘game’.

SM = C^3 x P

The three Cs are: Content, Conversation and Community

The P: Platform

Beyond the formula, the individual components build on each other.

Back to CONTENT IS KING;

Andrew’s take is that; good CONTENT will lead to good CONVERSATIONS attracting the right, targeted audience leading to a good COMMUNITY. The presence of these three components define a good PLATFORM.

good CONTENT -> good CONVERSATIONS -> good COMMUNITY -> good PLATFORM

This was a mind-blowing tip for me because I realised that we have been looking at the formula in the wrong direction. Most of us spend too much time trying to decide on a good platform. Rather than doing this, we should just focus on releasing GOOD CONTENT, which will ultimately lead to the development of our ideal platform.

KEY

What are the key information and questions you can answer regarding your industry?

Do people need to know these information?

Share these information!!

Social Media Goldmine Seminar – Time

social mediaJust went for a social media seminar 2 days ago.

Learnt a whole ton of information in a short 2.5 hours.

Short digression.

time
time is in your hands

This seminar really affirmed my belief that we should fully make use of our time. This is particularly true since I have started working full time and realised that I have so little time left to do what I wish to do. Rather than spending the day at work and the night at home watching the telly, I decided to make full use of the precious evenings I have left. Thus, I have been attending seminars and talks whenever possible.

In addition to fully utilising your time, its also important for us to get out of our comfort zone and industry once in a while and network with people of other industries! Who knows, new ideas and collaborations may even be borne from such interactions!

Anyway, back to the point, the social media seminar.

There was a whole ton of information being shared by 3 speakers in the short 2.5hours. I am currently still arranging and reviewing my notes. Will share more in the next few posts!

In the meantime, here’s one of the first and major tip that I took away from the seminar;

Print

Sharing is caring!

Share, share, share!

Always seek to share information with your audience and educate them, rather than hoarding all your information.

This will give your audience value and at the same time, allow you to brand yourself as an authority in your industry.

Start sharing today!