Another speaker at the seminar was Linda Le. She is an expert at the use of Linkedin and is passionate in helping people to optimise their Linkedin profiles.
I have used Linkedin previously, and got a few job offers through the platform and thus believe in the possibilities of using Linkedin to network and connect with potential employees.
Here are some tips that Linda shared during the seminar. Although her focus was mainly on Linkedin, I believe that these concepts are useful across social media platforms.
1) Visibility
Post quality content and ensure consistent engagement to increase visibility. Increase visibility would allow more potential employees and partners to get to know you, as well as work with you.
2) Personal Branding
Brand yourself on social media, based on the industry you are in.
This was one of the lessons I first picked up via Linkedin. Although I had received several job offers through Linkedin, these job offers were related to my part time job at that time, which I had no intention of pursuing as a full time job.
Check out Linda’s Linkedin profile to find out how you can modify your profile to attract your target employers and partners.
3) Profile
Employers tend to only spend 10 to 15 seconds on a profile. Therefore it is important for your profile to stand out.
Here are some elements you can include to make your profile more interesting.
> Use photos
Photos provide visual engagement for your readers. Include professional and related photos on your profiles. No partying photos!
> Have white spaces
Make good use of white space on your Linkedin profile.
Read more about white spaces here: http://alistapart.com/article/WHITESPACE
Linda is about to launch an online course on improving your Linkedin profile, if you are interesting in optimising your Linkedin profile to attract potential partners and employees, you should take up the course(bit.ly/1gmDPZk).
Check it out at:
She has included a 1 hour consultation during which she will look through your Linkedin profile! This usually costs $200!
